PUPA Milano celebrates 50 years of beauty and innovation at Spazio San Babila

PUPA Milano celebrates 50 years of beauty and innovation at Milano Beauty Week 2025

On the occasion of Milano Beauty Week 2025, the central Spazio San Babila hosted a major event by PUPA Milano, dedicated to beauty, innovation, and sensory experience.
Over four days, visitors were invited to immerse themselves in the PUPA universe, discovering the brand’s creative spirit and celebrating its 50th anniversary.

Inside the venue, guests enjoyed the PUPA Café, a Beauty Bar offering free make-up sessions, and an interactive exhibition area showcasing the brand’s world through engaging installations.
A special anniversary corner paid tribute to PUPA’s most iconic milestones, retracing the brand’s evolution and its distinctive Italian style in beauty.

The event featured a rich calendar of masterclasses, meetings, and special guests, transforming Spazio San Babila into a true hub for those wishing to discover and experience beauty the PUPA Milano way.

Organized in collaboration with Spring Studios, the event confirmed PUPA Milano’s role as a leading player of Milano Beauty Week 2025, combining experience, innovation, and passion for make-up.